EASE Applications


AM PR Uses Press to Drive Hospital Interest in Patient Communication App

Industry

  • Healthcare

"Ashley and the team at AM Public Relations have been great to work with. They helped us create a strategic plan that we were able to execute at a national level. Our initiatives yielded multiple successes and a measurable ROI. I was also very comfortable having the team personally interact with our most important clients to help drive our agenda."

- Patrick de la Roza

The Challenge

EASE Applications was experiencing rapid growth and interest in its app for surgery and ICU communications with patient families. The executive team continued to receive powerful story after powerful story of what the app had done for families and patient satisfaction scores. It was time to capitalize on the excitement and lead the conversation more publicly about the antiquated patient communication tactics used at hospitals.

The Goal

EASE’s media relations efforts focused on national and trade healthcare business media and regional news opportunities. The hospital influencer or key decision maker for EASE lives and breathes the industry news and the news around local hospital competitors. Highlighting the success stories of implementations and pulling data from hospital HCAHPS impact interested the media greatly. AM PR managed a campaign across 35+ case studies and hospital partners for EASE to gain valuable media attention for both the company and the hospital partner.

The Result

Media relations efforts have capitalized on powerful testimonials around the app’s impact and successfully piqued the interest of competitor hospitals that called EASE after stories ran:

  • Medical innovation outlets focused on how the app is a simple, yet much-needed change to hospital communication - MedCity News

  • This feature in HealthLeaders resulted in a call from a hospital CEO days after publication

  • National media outlets with millions of monthly readers ran detailed feedback from patients and hospitals, such as this story in The Daily Beast.

  • EASE’s local market, Orlando, was familiar with the company when AM PR came on. AM PR was able to create a newsworthy update timed with hurricane season to garner the attention of WMFE, the public radio affiliate, that ran across national NPR every hour.

Houston was one target regional market for EASE with a reputable case study. KPRC, the NBC affiliate, ran this story with a patient family. The story was syndicated in other markets.