The Challenge
Largely in stealth mode for a few years building out its product, RightEye needed to reach healthcare innovators and garner attention around its offering and the science behind its technology.
The Goal
This robust campaign was managed by multiple PR practitioners. RightEye’s primary PR partner sought out AM PR to deliver on the technology, healthcare and business areas of the strategy. AM PR managed company announcements and news worthy of recognition amongst the medical and technology thought leaders, as well as the community in RightEye’s own backyard.
The Result
Media relations efforts have achieved a steady drumbeat of news in these verticals, with key highlights including:
- In-depth reviews of the technology in medical technology outlets such as MedGadget (Part I and Part II).
- An uptick in traffic and awareness around the company’s FDA clearance for its technology with both business and medical technology press.
- Visibility at the Consumer Electronic Show from top technology outlets, Digital Trends and CNET, even though RightEye is a strictly B2B technology.
