There is value in local news, and consumers want more of it. For a media relations campaign, resurface a strategic move you might have largely overlooked or devalued lately.
Thought leadership builds credibility and maintains momemtum in a media relations campaign. If you aren't prioritizing creating content for publication at a minimum, here's why you're doing your campaign a disservice.
Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don't know the difference yet? We've got you covered with this breakdown and examples.
There are simple things you can do to make your engagement with your PR agency smooth from the start.