Insights

Journalist Q&A: Don Lee of The HC Biz Show


Podcasts! If you aren't a consumer personally, you know you need them for your business at least.

01/09/20

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Repurposing Earned Media for Strategic Social Media Campaigns


It’s common to sit back and simply hope the right people find the media story. But you can do more to make sure.

12/19/19

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Journalist Q&A: Blake Farmer of Nashville Public Radio


Senior healthcare reporter at WPLN gives insights into pitching local with national reach.

12/12/19

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Be One of Our Select CES 2020 Partners!


We're looking for three promising companies attending CES to provide our utmost attention to in the name of quality results.

10/01/19

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Inside the Outlet: The Wall Street Journal


The Wall Street Journal is possible for you, but it won’t be easy. Luckily, we've got insight into how to land it. 

09/06/19

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Thinking of Skipping Thought Leadership? Think Again.


Leveraging your experts in your media relations campaign is one of the most effective methods for growing a company’s reputation and authority in a particular field or industry. 

08/22/19

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Inside the Outlet: HealthLeaders


If your company seeks to reach healthcare executives, this very targeted and highly respected industry publication should be on your media list.

08/22/19

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Content Marketing? Your PR Team is the Right Team to Help


Many marketers have carved a niche for themselves under this approach, but PR plays a crucial role in achieving these results, going hand-in-hand with content.

08/22/19

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Journalist Q&A: Detail the "Why" in Pitching Becker's Healthcare


In the fast-paced world of healthcare business news, make your news stand out with this insight.

07/26/19

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Journalist Q&A: Must Know Tips from the Inside of a Local Newsroom


Local TV producer shares tips and details to consider when pitching local media

07/26/19

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Your Media Relations Campaign Shouldn’t Discount Local News


There is value in local news, and consumers want more of it. For a media relations campaign, resurface a strategic move you might have largely overlooked or devalued lately.

06/26/19

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Maximizing Stories with Evergreen and Hard News


Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don't know the difference yet? We've got you covered with this breakdown and examples.

06/07/19

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How to Work With Your Agency


There are simple things you can do to make your engagement with your PR agency smooth from the start.

06/03/19

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Why You Need a Thought Leader in your campaign


Thought leadership builds credibility and maintains momemtum in a media relations campaign. If you aren't prioritizing creating content for publication at a minimum, here's why you're doing your campaign a disservice.

06/07/19

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