Leveraging your experts in your media relations campaign is one of the most effective methods for growing a company’s reputation and authority in a particular field or industry.
If your company seeks to reach healthcare executives, this very targeted and highly respected industry publication should be on your media list.
Many marketers have carved a niche for themselves under this approach, but PR plays a crucial role in achieving these results, going hand-in-hand with content.
In the fast-paced world of healthcare business news, make your news stand out with this insight.
Local TV producer shares tips and details to consider when pitching local media
There is value in local news, and consumers want more of it. For a media relations campaign, resurface a strategic move you might have largely overlooked or devalued lately.
Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don't know the difference yet? We've got you covered with this breakdown and examples.
There are simple things you can do to make your engagement with your PR agency smooth from the start.
Thought leadership builds credibility and maintains momemtum in a media relations campaign. If you aren't prioritizing creating content for publication at a minimum, here's why you're doing your campaign a disservice.