insights

Inside The Outlet: Healthleaders

If your company seeks to reach healthcare executives, this very targeted and highly respected industry publication should be on your media list.

2020-12-18T15:56:29+00:00By |Comments Off on Inside The Outlet: Healthleaders

Why You Need A Thought Leader In Your Campaign

Thought leadership builds credibility and maintains momemtum in a media relations campaign. If you aren't prioritizing creating content for publication at a minimum, here's why you're doing your campaign a disservice.

2020-12-18T16:07:23+00:00By |Comments Off on Why You Need A Thought Leader In Your Campaign

Maximizing Stories With Evergreen And Hard News

Your media relations campaign should be a mix of hard and soft stories for balance and an improved cadence of hits. Don't know the difference yet? We've got you covered with this breakdown and examples.

2020-12-18T16:06:02+00:00By |Comments Off on Maximizing Stories With Evergreen And Hard News
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