Osso VR Uses Media Relations to Maintain the Spotlight with Target Audience
"Bringing AM PR to our team was one of the best decisions we have made as a company. Ashley is tireless, intelligent, creative and a true pleasure to work with. Ashley has coached us to be better storytellers, and she has shaped a communications strategy for us that has been a true game changer in a niche space with remarkable challenges. If you are looking for someone to help with communications, I would just stop right now and contact AM PR. Seriously, why are you still reading this?"
- Justin Barad, MD
Osso VR is a fast-growing medtech startup taking the surgical world by storm. It seeks to solve one of medicine’s biggest problems: the way surgeons are trained. The challenge is that the medical community at large has been sweeping this problem under the rug. Osso VR’s marketing and communications efforts delicately yet boldly sought to highlight the problem and emerging technology as a solution.
This campaign used a media relations strategy to create awareness of the training gap and educate target audiences on its tie to patient outcomes and medical device adoption. Target media outlets included medical device trade, business, science and technology outlets, and healthcare business publications where the decision makers are following news.
AM PR delivered robust messaging and positioning strategy for the entire company to use, which was regularly updated to reflect the company’s incredible momentum and was key in the development of and training around key talking points for areas of perceived weakness and opportunities to stand out. The campaign generated:
National exposure through stories on NPR, heard by 14 million listeners around the U.S., and in business outlets like Forbes and Fortune, alongside key regional business outlets like Crain’s New York Business. Mentions include PBS Newshour as a proofpoint to how regular exposure brings opportunity to the client. The NPR piece directly resulted in a new customer lead for Osso VR.
Opportunities for Osso VR’s CEO to tackle important points of interest for the industry and clients through thought leadership, such as this piece in VentureBeat to voice a new opinion on haptic technology.
Repeated coverage in and relationships built with all target medical device industry publications, including MD+DI, Medical Device & Outsourcing and Orthopedic Design & Technology. This effort helped initiate interest in the CEO as a speaker at industry events.
Media relations has placed Osso VR’s passionate thought leader, Dr. Justin Barad, in front of KOLs and executives that are important to the future of the company. Additionally, the program has been a springboard for speaking opportunities and award recognitions coming to the company as a result of exposure, such as Justin’s TED Talk and the company’s 2019 Fast Company recognition as a Most Innovative Company.